Whataburger’s 2026 Open Enrollment campaign brings the brand’s energy out of the drive-thru and into benefits communication. Moving away from stock photography and stiff visuals, it uses bold food imagery, stylized type, and a warm, high-energy tone that mirrors Whataburger’s advertising. The series features a cover for the benefits guide, custom headers that organize key topics, and a set of postcards that extend the look across channels. Together, the pieces bring clarity and energy to benefits communication, keeping team members engaged and informed throughout the process.
